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Operational Excellence: Your Secret Weapon to Conquer African and Global Markets
With the African Development Bank (AfDB) forecasting that 22 economies on the continent will grow by at least 5% by 2024, Africa is experiencing meteoric economic growth, leading to intense competition. In this context, differentiation is no longer enough; execution excellence is required. For Western companies, faced with saturated markets and shrinking margins, internal efficiency has become the new battleground. This article examines why operational excellence should be viewed as a practical discipline rather than merely a theoretical concept, highlighting its importance for success on both sides of the Mediterranean.
The Essential Lever of Competitiveness
For Africa: The question is no longer about whether to produce, but rather how to produce with quality and cost that can compete with imports. The Made in Africa must rely on operational robustness to gain the trust of local consumers and attract investment. The World Bank emphasizes that improving productivity is the most critical factor for sustainable industrialization on the continent.
For the West: Faced with price pressures and supply chain disruptions, process optimization is a matter of resilience. A McKinsey study reveals that companies that digitized their operations during the COVID-19 crisis not only survived better but also increased their productivity by 5 to 10 times.
Beyond the Tools: Tailoring the Approach to Fit the Situation
Lesson in African Agility: African companies often excel at improvisation and managing scarcity (the "System D"). Operational excellence must not stifle this agility but channel it by formalizing best practices and creating flexible standards.
Lesson in Western Rigor: Proven models like Lean Six Sigma provide the framework and discipline needed to scale and ensure consistent quality. The challenge is to avoid bureaucracy and maintain the capacity for innovation.
Case study: The Success Story of M-PESA (Kenya)
Often cited, M-PESA's innovation is, above all, an operational feat. Its success depends on a vast network of tens of thousands of agents who are trained, supplied, and supervised according to highly stringent processes. Without this reliable operational backbone, the technological innovation would never have been able to reach millions of users. It is a perfect example of the alliance between an innovative vision and impeccable execution.
In short, whether your company is in Douala, Abidjan, Casablanca, Paris, or Montreal, the challenge is the same: deliver the right value, at the right time, at the right cost, and without waste. Operational excellence is the universal language of sustainable performance. It allows you to solidify your base in Africa for healthy growth and regain market share in the West by being more agile and efficient than your competitors.
So, are you ready to build the operational foundations for your success?
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Operational Excellence: Your Secret Weapon to Conquer African and Global Markets
With the African Development Bank (AfDB) forecasting that 22 economies on the continent will grow by at least 5% by 2024, Africa is experiencing meteoric economic growth, leading to intense competition. In this context, differentiation is no longer enough; execution excellence is required. For Western companies, faced with saturated markets and shrinking margins, internal efficiency has become the new battleground. This article examines why operational excellence should be viewed as a practical discipline rather than merely a theoretical concept, highlighting its importance for success on both sides of the Mediterranean.
The Essential Lever of Competitiveness
For Africa: The question is no longer about whether to produce, but rather how to produce with quality and cost that can compete with imports. The Made in Africa must rely on operational robustness to gain the trust of local consumers and attract investment. The World Bank emphasizes that improving productivity is the most critical factor for sustainable industrialization on the continent.
For the West: Faced with price pressures and supply chain disruptions, process optimization is a matter of resilience. A McKinsey study reveals that companies that digitized their operations during the COVID-19 crisis not only survived better but also increased their productivity by 5 to 10 times.
Beyond the Tools: Tailoring the Approach to Fit the Situation
Lesson in African Agility: African companies often excel at improvisation and managing scarcity (the "System D"). Operational excellence must not stifle this agility but channel it by formalizing best practices and creating flexible standards.
Lesson in Western Rigor: Proven models like Lean Six Sigma provide the framework and discipline needed to scale and ensure consistent quality. The challenge is to avoid bureaucracy and maintain the capacity for innovation.
Case study: The Success Story of M-PESA (Kenya)
Often cited, M-PESA's innovation is, above all, an operational feat. Its success depends on a vast network of tens of thousands of agents who are trained, supplied, and supervised according to highly stringent processes. Without this reliable operational backbone, the technological innovation would never have been able to reach millions of users. It is a perfect example of the alliance between an innovative vision and impeccable execution.
In short, whether your company is in Douala, Abidjan, Casablanca, Paris, or Montreal, the challenge is the same: deliver the right value, at the right time, at the right cost, and without waste. Operational excellence is the universal language of sustainable performance. It allows you to solidify your base in Africa for healthy growth and regain market share in the West by being more agile and efficient than your competitors.
So, are you ready to build the operational foundations for your success?
Contacts
Performax Group
Makepe Rhone Poulenc
Douala, Littoral Region
Cameroon
Email: info@performax-group.com
Tel: +237 694 974 603 / +237 676 677 814
